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As your business grows, your online presence becomes more vital to operations as it's often the first touchpoint clients will make with you. Having a clean and polished website has never been easier than with the Webflow Content Management System (CMS).
While many other web builders exist, such as Squarespace, Wix, Showit, and the like, they have never been able to deliver the same level of design freedom, ease of content management, and scalability we have found with Webflow.
Webflow's intuitive interface bridges the gap between developers and designers, allowing them to streamline the development process without compromising the quality of the website's structure. This is critical for businesses that are serious about growing their online presence and capturing new leads on their website.
Whether you are considering migrating your website to a new platform or starting to design your website from scratch, we strongly recommend considering Webflow as your next online home base, and here's why:
1. Complete Design Freedom
Webflow provides unrivaled design capabilities with its intuitive drag-and-drop interface and visual approach to web development. This allows designers to gain complete control and maintain design consistency while offering the flexibility to update the structure and components of any design easily, including on every screen size checkpoint.
Managing a website's responsiveness is pivotal to designers and their clients. It ensures that each lead who visits the site—no matter what device they come from—experiences brand fluidity. With Webflow, that power is in your hands as it combines HTML, CSS, and Javascript into a visual canvas unmatched by any other CMS available.
2. Webflow's Powerful CMS
A dynamic content management system (CMS) is vital to maintain, update, and grow a modern-day business's website. Frontend developers know that a good website is planned and built vivaciously with CMS at the forefront. Webflow's CMS is designed to build structured, dynamic layouts that interact in a way where they are all connected and easily managed from a native system called a 'CMS Collection.'
Webflow's native system eliminates the need for developers to constantly make small, minute changes while empowering clients and others to manage most of the content on their websites through the Webflow Editor.
Webflow's Editor is a simple UI that takes the coding out of website updates and encourages marketers and clients to manage the ever-flowing content on their site, like blogs, team bios, and more. Clients can then preview the changes and push them live without looping a developer in. Talk about a robust CMS.
3. Webflow's SEO Friendly
Search Engine Optimization (SEO) is critical for any business interested in gaining more significant traffic to their website and capturing potential new customers. With Webflow, optimizing your site's visibility on search engines like Google, Bing, and Safari is a breeze. Their built-in site audits, clean code, fast loading times, and Google Analytics + Google Console integrations make it easy to optimize any website.
Additional SEO Opportunities Include:
- Auto-generated sitemaps
- Manageable robot.txt file
- Easy 301 Redirects
- Language specifications
- Unique meta tags & descriptions for static + dynamic pages
- Easy setup of the global canonical tag URL
- and really, much more!
4. Clean Code & Low Maintenance
One of Webflow's winning attributes is its emphasis on clean code. Unlike the messy class systems from most drag-and-drop site builders, Webflow writes W3C HMTL and CSS-compliant code for you. (W3C essentially develops the gold standard for how websites are read and interpreted—so they're important!).
You can even export your HTML and CSS files after you design in Webflow to use as you wish. And why might all this matter to a small business owner? Well, for 1) it brings incredible SEO value, and 2) it leads to less backend maintenance, which means more dollars in your pocket to spend on what matters most: running your business.
5. User Friendly | For Clients, Designers, & Developers
Webflow's platform is designed to be an advanced CMS that is approachable for all skill levels, including developers, designers, and end-users. Finding an interface that is intuitive and accessible for all three parties is a challenge, but Webflow has mastered just that. A few aspects that make Webflow so user-friendly include:
- It's a visual drag-and-drop canvas.
- The assortment of templates and UI Kits.
- An active community with endless resources to help master the platform.
The visual drag-and-drop canvas lets anyone jump into the designer and start playing with layouts, images, and copy. You can preview layouts on different device sizes, like desktops, tablets, and mobile devices.
For those who don't want to start from scratch, Webflow has templates available for different industries, from health and wellness to finance, architecture, home building, and more. Missing a component from a template? No problem. Their UI kits and libraries offer pre-built components that are ready to be styled.
Webflow's advanced, user-friendly CMS interface is here to help you market and scale your business website. And if you ever have questions, their active community is here to help.
6. Streamlined Design & Development
Developers can streamline their process by not having to write traditional hard code, while designers can utilize the visual canvas to preview the site as it's edited, similar to many other drag-and-drop interfaces.
Together, they can build a website that can be passed on to clients to make additional edits through the Webflow Editor. The Editor allows clients to easily update the site without worrying about breaking any of the code.
Additionally, Webflow has a plethora of pre-built components that allow developers and designers to expedite the web development process. Instead of a complex site taking six months to build, you can see a finished project in 6 weeks (or even sooner!) without compromising the quality of your website.
7. Webflow's Community Support
The tech world moves fast, and Webflow not only keeps up with it but also leads in it. While they may be a young company (Founded only in 2012), they have proven to deliver excellence in all areas of the web design and development industry. Their team and community are unrivaled when it comes to customer service, feedback & support, and education.
I've had to contact Webflow Support several times to assist in troubleshooting issues. Their team has always responded in less than 24 hours. Anyone who has had to go through customer service when using web builders knows the agony of waiting days to hear back on pressing matters. This is not the case with Webflow; their team takes great care of each request.
When building a website, having a community of people who are committed to helping you troubleshoot and solve problems is the key to a smooth launch. Webflow's active community forums allow everyone to connect and chat about their latest project and gain greater insight into improving their web design structure.
One of the most significant aspects of Webflow's community is its commitment to providing educational resources through its University. There, you will find comprehensive tutorials, courses, and guides to help you excel at utilizing Webflow. They constantly update and alert their community of new features and components to play around with!
Takeaway
Webflow is quickly becoming the leading content management system (CMS) available, and for good reason. Their unparalleled flexibility, features, and capabilities make them the best web builder to optimize and scale your businesses online home.
With Webflow, enjoy complete design freedom with limitless abilities to take your ideas from conception to reality on their intuitive visual interface, powered by a CMS unlike any other. When you're ready to begin taking on new business, easily optimize your site through Webflow's native SEO capabilities and watch the traffic to your site grow.
Getting started could never be easier than with Webflow, as it allows you to leave the code at the door while streamlining the design and development process from months to weeks. And if you ever have questions or are even just curious about more ways you can use Weblow, hop over to their active community forum or University to find resources and support.
The power is in your hands with Webflow.
